BBQ Sauce Success: Brand Development Using oDesk

By Julia Camenisch

Beth Granai, Outta the Park Eats

Great taste paired with pure ingredients? For organic food enthusiasts Beth and Scott Granai, this combination is the holy grail of cooking. Because of family health issues, the Granais have been long-time advocates of chemical-free whole foods.

But they weren’t trying to start a business around that concept…until one fateful spring night.

Scott was experimenting with an organic BBQ sauce recipe and brought Beth some ribs he had used it on. “I was really skeptical because he said he was putting in ginger and jalapenos, and I wasn’t so sure how it would taste,” she admitted. By the third bite, however, she …read more

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